Pregnant Rihanna caught pulling cheeky move to promote her Fenty Beauty makeup brand
Rihanna could be seen promoting her own make up line during the Super Bowl half time show performance when she whipped out a Fenty Beauty By Rihanna Blotting Powder compact when singing All of the Lights
Superstar Rihanna stunned Super Bowl fans when announcing her pregnancy during the first 20 seconds of her performance - but this wasn't her only jaw-dropping moment.
The 34-year-old singer could be seen touching up her make up with Fenty Beauty By Rihanna Invisimatte Blotting Powder compact when performing All of the Lights to the crowd.
As artists do not get paid to perform at the Super Bowl, she managed to find a way to sneak a little product placement into her "iconic" half time show.
Rihanna also debuted her Fenty Icon Velvet Liquid Lipstick, which costs $28, while performing on floating platforms.
Commenting on her promotion, one Twitter user said: "Rihanna pulling out the Fenty to do a little make up touch up was the chef's kiss."
Another user added: "There is nothing more Rihanna than Rihanna reapplying Fenty powder in the middle of her Super Bowl halftime show."
A third user said: "First performance in seven years - pregnancy announcement, Fenty promo. Rihanna is the Queen."
Rihanna's makeup artist, Fenty Beauty Global Makeup Artist Priscilla Ono, gave a rundown of the star's look for the big night.
"That red stage called for the ultimate Rihanna red lip," Ono said in a press release. "We wanted her beauty look to celebrate this moment and be a true reflection of her timeless beauty. And to me, there's nothing more iconic to Rihanna than her soft matte skin and a bold red lip."
According to Forbes, Fenty Beauty is now worth $2.8 billion (£2.3 billion) following its launch in 2017.
When creating her make up line, Rihanna wanted to introduce a "diverse range of colour" to the market, putting out 50 different shades of foundation so everybody could find their perfect match.
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| Fenty Beauty launched in 2017
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She said: "Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different."
But Fenty Beauty isn't her only billion-dollar brand a she launched her lingerie line Savage x Fenty in early 2021, raising $115 million (£94 million) in funding at a $1 billion (£8.3 million) valuation.
One user said: "I don't think Rihanna understands the level of excitement she brought to everyone that loves her music.
"She sang classics that made us go way back. Danced and sang while pregnant. Epic."
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| Rihanna announced her pregnancy with baby number two during the Super Bowl LVII Halftime Show ( Image: Variety via Getty Images)
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Another user added: "Pregnant Rihanna performing Only Girl in the world, fireworks sparking and transitioning into We Found Love? Oh, I screamed. Her vocals are so motherly."
During an interview at Apple Music's Super Bowl press conference, Rihanna revealed her plan to use her time on stage to represent her "country", "immigrants" and "black people".
She said: "To go on the biggest stage in seven years, there's something thrilling about the challenge of it all. It's important for the representation and it's important for my son to see that.
"That's a big part of why I want to do this show, representing for my country, representing for immigrants, representing for black people. That's a big part of why I wanted to do it."
Rihanna and her partner A$AP Rocky welcomed their son in May last year - but they're yet to announce the name of their first child, who is now almost nine-months-old.
She admits that it's been difficult to find time to spend with her baby and said work will always "rob you of time with your child".
"The balance is almost impossible, because no matter how you look at it, work is always something that's going to rob you of time with your child," she added.
"That's the currency now, and that's where it goes, the magnitude of how much it weighs."
Rihanna's 12-minute Super Bowl performance featured her hit anthems including We Found Love, Lift Me Up, We Got It From Here, and Umbrella
She became he first performer in the rebranded Apple Music Super Bowl Halftime Show at State Farm Stadium in Glendale.
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